Career Resources for Women's History Month 2021
In commemoration of Women’s History Month, Northwestern Intersections and the NAA Career Webinar Series are featuring alumnae trailblazers to celebrate the achievements and aspirations of Northwestern women around the world. We honor the pioneers whose efforts helped expand access and opportunity for women and all those who continue to transform our communities and inspire change. Discover how these women are making an impact in their fields, advancing gender equity and social justice, and pushing the boundaries of the possible in the podcasts and webinars below.
Webinars
How to Stand Out in Virtual Presentations and Boost LinkedIn Presence with Lorraine K. Lee ’12
Being on video isn’t easy, but with a few simple tips you can ensure you stand out, whether you’re leading a team meeting, hosting a webinar, presenting on the big (virtual) stage, or promoting your brand on social media sites like LinkedIn. In a world that’s relying increasingly on video, knowing how to present yourself and your message over video is going to be critical to your success.
Wednesday, March 10, 2021
12:00 PM CST
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Shatter The Next Glass Ceiling: How You Benefit from a Career Goal as a Board Director with Terry Bayer ’72
Terry Bayer ’72 will discuss the opportunity for women to join corporate boards. Terry will share her own experience on corporate boards and provide guidance on how to get started on your path to the boardroom. Joining Terry, as her guest, will be Betsy Berkhemer-Credaire, CEO of 50/50 Women on Boards and author of Winning The Board Game, stories of women and their impact on the boards they join. After the presentation, there will be time for Q and A. This webinar will be open for all so join us today!
50/50 Women on Boards is an organization that tracks, analyzes, and publishes the gender composition of corporate boards in the Russell 3000 Index, representing 99% of all incorporated equity securities in the U.S. Research shows that out of the 2982 Russell 3000 companies nationwide, only 5% have gender-balanced boards. Recognizing the significant gap, their new campaign, 50/50 Women on Boards, advocates for gender-balanced boards.
Wednesday, March 17
2:00 PM CDT
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The 5 Mistakes You're Making In Your Multicultural Marketing Strategy with Lori Hall ’02 and Jessica Lane ’08, ’14 MBA
Look, we get it. In a world where diversity and inclusion is (finally) gaining momentum, it’s scary to think that you may make a misstep and get canceled by the culture that drives your business strategy. Your typical approach to marketing will no longer do. Now, your blindspots can crush your business. How can you make sure to avoid common mistakes when marketing to a multicultural world? We’re here to set you straight.
Thursday, March 25
12:00 PM CDT
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Demystifying and Breaking into Product Management with Brenda Chang ’13
Get a sneak peak into what being a product manager is like from companies like startups to big tech.
Learn about the growing field of product management from a product manager who has worked at both public tech companies and startups. In this webinar you'll hear about:
- The day-to-day in the life of a PM
- How to become a PM in tech
- Common challenges, pitfalls, and highlights of this dynamic and in-demand job
Wednesday, March 31
2:00 PM CDT
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Podcasts
Episode 99: Bringing Ideas to Life with the Co-founder of Blaze Fast Fire’d Pizza, Elise Wetzel ’87, ’92 MBA
Listen to "Bringing Ideas to Life with the Co-founder of Blaze Fast Fire’d Pizza, Elise Wetzel ’87, ’92 MBA" on Spreaker.
In 2011, Elise Wetzel and her husband, Rick Wetzel, a co-founder of Wetzel’s Pretzels, were in line at a Chipotle to grab a quick lunch during rush hour. That’s when a light bulb went off in her head: the idea that a fast-casual, create-your-own pizza restaurant with an assembly line could work. She grabbed a napkin and sketched out her ideas with Rick, which led to the beginning of one of the fastest-growing franchise pizza restaurants in the world, Blaze Fast Fire’d Pizza. Elise sheds light on her experience as a successful entrepreneur and brand marketer, having learned her skills in consumer behavior during her time at Northwestern. She shares the importance of team inclusivity, adaptability, and brand awareness.
Episode 100: Taking Bold Career Risks with former CNN Political Commentator and Presidential Campaign Advisor Patti Solis Doyle ’90
Listen to "Taking Bold Career Risks with former CNN Political Commentator, presidential campaign advisor, Patti Solis Doyle ’90" on Spreaker.
Patti Solis Doyle’s career began when she joined Richard Daley’s campaign for the Mayor of Chicago, which led to a stable job at Chicago City Hall. In 1991, she took a leap of faith and quit her job to join a presidential campaign for the Governor of Arkansas, Bill Clinton, who became the 42nd President of the United States. Patti served as a senior advisor to Hillary Clinton throughout the campaign and President Clinton’s two terms in the White House.
In 2007, Patti became the first Latina to lead a presidential campaign for Hillary Clinton’s 2008 presidential run. She went on to serve as chief of staff for then-Democratic vice presidential nominee, Joe Biden, and as an advisor to the 2012 Obama-Biden presidential campaign. A proud daughter of immigrant parents from Mexico, Patti reflects on growing up on Chicago’s South Side and the rise of women of color in politics. She serves as a director at large on the NAA Board of Directors.
Episode 101: Dismantling Racism In Your Industry with the Co-founders of Pop’N Creative, Lori Hall ’02 and Jessica Lane ’08, ’14 MBA
Listen to "Dismantling Racism in Your Industry with Co-founders of Pop’N Creative, Lori Hall ’02 and Jessica Lane ’08, ’14 MBA" on Spreaker.
Lori Hall and Jessica Lane were tired of not seeing enough strong multicultural marketing agencies that genuinely captured cultural nuances for the right audiences. They came across way too many out-of-touch campaigns that failed miserably. That’s when they decided it was time to start an agency of their own.
Pop’N Creative is a successful Black-owned, women-led multicultural marketing agency, born out of a deep desire to see brands win in marketing to a multicultural world. These two changemakers share how they started a growing business at the beginning of the pandemic, how to avoid common mistakes marketers make, and how one can find their voice as an activist to dismantle racism within various industries.